What is e2e Boutique Incubator?

We offer business acceleration services to early stage companies and startups. Only entrepreneurs with an ambition of impact, convincing business models having a clear relationship with software technology are welcome in Boutique-i. We offer business coaching on a personal level, access to pretty impressive personal business networks, investment solutions and peer-to-peer communication with other Boutique members in an A-class office environment. If appropriate e2e can also contribute with software development services. Boutique-i is on invitation only.

Our Boutique Members

The ultimate Golf App for Tournament Management, League Management and Individual Play. GEMGolfers offers a live leaderboard, Self organized tournaments and enough statistics to improve your handicap. It is our ambition to deliver PGA experience to the amateur golfer.


Having observed the astronomical appetite for HR analytics, Nando Steenhuis and Erik van Vulpen identified a need for a community where HR analytics experts and beginners can come together and share knowledge and (success) stories. Nando and Erik are the founders of the Analytics in HR (AIHR) platform. Erik has a double degree in psychology and business administration. Nando is an entrepeneur with a master’s degree from the Rotterdam School of Management.

law_6-compressorMyHappyList (MHL) has a very simple but compelling mission: make people happier. Founder Robin van der Meulen has turned her idea into an MHL app that has been developed as MVP. The app has been tested and with positive results: the test group rated MHL with an NPS of 7.2. The MHL Corporate app is an effective, easy to use tool for HR- and engagement managers to magnify AND measure happiness at work and to provide valuable insights. Robin van der Meulen finished during summer 2016 her master International Management/CEMS at the Rotterdam School of Management, Erasmus University.


Minutes is a fully automatic time accounting software for companies that run on billable hours. Founder Ivonne Cune-Noten has a background as a lawyer and faced the hassle of time accounting in her day to day professional life. Together with IT-specialist Tamas, she developed Minutes. The unique element of Minutes is that the algorithms capture the time spent on dossiers and turn this into billable hours reports. It saves you time as well as captures billable hours that would have slipped through the cracks.